Strategi Dakwah Melalui Iklan Produk Halal di Media Sosial
Keywords:
Strategy, Da’wah, Social MediaAbstract
The digital era is an era where all access can be quickly reached by fast access social media users called Viral. Everyone has a variety of ways of showing their religious identity in the public space. This phenomenon has an effect on the creation of new market segments aimed at the Muslim market. This study uses an analytical descriptive method with a qualitative approach. In other words, this paper examines product marketing strategies through the use of social media. The results and discussion obtained are how to apply the Da'wah Strategy in social media, including in terms of marketing, because it is very influential in the success of a best-selling product in the market, then the author also suggests how to market products through product advertisements on social media with the latest technology approach follow fashion 4.0 and choose products that are halal and ready to be marketed on social media in order to attract buyers.
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